How does social media gain clients?
The world has changed. Traditional strategies and tactics that have worked in the past to acquire prospects, leads and sales are becoming less and less effective. The good news is that there is a new way to be successful in this new digital age: social selling.
Social selling is using social media to find key decision makers, and build long-term relationships. It's about moving past being a sales representative, and becoming a trusted business partner, creating a "win-win" situation for both parties.
Plus, response and conversion rates are much higher than cold calling and blast emails.
To see how we can help you at every step in the sales journey click here.
Cold calling
The average cold calling response rate is 3%
EMAIL
The average email response rate is 4%
social selling
We get up to an 86% response rate using social selling
HOW WE CAN HELP
3 ways we help you reach your company goals
Strategy
We review your marketing, social media, and sales efforts, and show you ways to boost your business. Then, we create effective go-to-market strategies that create demand with your target audience, and use best practices to continuously add value.
Sales enablement
We coach and train your team you find your ideal target audience, connect with them, start a relationship with them, get meetings, and convert into sales using modern sales strategies and social selling.
To see how we can help you at every step in the sales journey click here.
Content
We write and design content that is powerful, useful, relevant and energizing to YOUR target audience, and, as a result, increases engagement, creates demand, generates leads and drives sales.
Latest insights
This is social, not ANTI-SOCIAL media
This is social media, not ANTI-SOCIAL media. To be successful with social media, you have to engage with others. If you only post content, it’s like you’re on the sidewalk shouting things through a megaphone. Eventually people will tune you out, and stop engaging with your content. Social media is about reciprocity. Engage with the
-> Continue reading This is social, not ANTI-SOCIAL media
When is the right time to send a LinkedIn invite?
When is the best time to connect with someone on LinkedIn? It’s all about proximity. The best 3 times are immediately after: 1. You meet them in-person. Don’t give a key contact a chance to forget you. For example, if you are at a conference, regardless of how late you get back each night from
-> Continue reading When is the right time to send a LinkedIn invite?
I lost millions of dollars – what I learned
When I was in college in the 1990s, the internet was first starting to catch-on. However, most websites were still using their IP addresses, not a domain name (so 205.251.242.54 instead of Amazon.com). I remember my friends and I typing in 4 random numbers in class to see what would come up. Most simple domain
-> Continue reading I lost millions of dollars – what I learned
Big sales and marketing innovations coming in 2019
Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls,
-> Continue reading Big sales and marketing innovations coming in 2019
What’s really important in business (and in life)
“I failed,” I thought. “I missed the sales goal I set for this year.” (goal was 100% increase YOY, we hit 89%). But then I remembered why I started this company: To spend more time with my family To work with a variety of exciting clients To HELP people, especially non-profits. So, I looked back
-> Continue reading What’s really important in business (and in life)
Using the right SEO keywords in your content matters
Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
-> Continue reading Using the right SEO keywords in your content matters
Tips to make your training sessions sing
Tips to make your training sessions sing My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective: 1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then
-> Continue reading Tips to make your training sessions sing
The quick and easy guide to writing a LinkedIn article
Since LinkedIn introduced articles, more and more LinkedIn users are writing them. They are a great way to provide value to your connections, and help establish yourself as a thought leader. Many LinkedIn users are still sitting on the sidelines, though. I’ve suggested posting LinkedIn articles to many of my connections. However, some are reluctant
-> Continue reading The quick and easy guide to writing a LinkedIn article
Get more social media resources
Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you
-> Continue reading Get more social media resources
Advanced search is not gone in the new LinkedIn interface!
Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that
-> Continue reading Advanced search is not gone in the new LinkedIn interface!