HOW WE CAN HELP
3 ways we help you reach your company goals
Strategy
We analyze your marketing, social media, and sales efforts, and show you ways to boost your business. Then, we create effective go-to-market strategies that create demand with your target audience, and use best practices to continuously add value.
TRAINING
We coach and train your sales, social media and marketing teams to find your target audience, connect with them, start a relationship, get meetings, and convert into sales using modern sales strategies and social selling. We also show marketing teams how to launch and manage these programs.
To see how we can help you at every step in the journey click here.
Content
We write and design content that is powerful, useful, relevant and energizing to YOUR target audience, and, as a result, increases engagement, creates demand, generates leads and drives sales.
How does social media gain clients?
The world has changed. Traditional strategies and tactics that have worked in the past to acquire prospects, leads and sales are becoming less and less effective. The good news is that there is a new way to be successful in this new digital age: social selling.
Social selling is using social media to find key decision makers, and build long-term relationships. It's about moving past being a sales representative, and becoming a trusted business partner, creating a "win-win" situation for both parties.
Plus, response and conversion rates are significantly higher than cold calling and blast emailing.
To see how we can help you at every step in the sales journey click here.
Cold calling
The average cold calling response rate is 2%
EMAIL
The average email response rate is 3%
social selling
We get up to an 83% response rate using social selling.
Which one seems like a better use of your sales team's time?
Latest insights
Don’t let a bad email approach get you blocked
You send me a cold email.I respond with “not interested”You follow-up with “wait, you don’t understand…”I block you.Why? I understand what your company does but it is in no way relevant to my company. You didn’t do any pre-work to find out about my company, what we do, our pain points, and if you could
-> Continue reading Don’t let a bad email approach get you blocked
Do your homework on LinkedIn
“So, you sent me an invitation to connect pitching to help my eCommerce business. 1 problem: That’s not what my company does. This is where bad training or a bad lead-scraping program fails you. YES, I used to run eCommerce for a Fortune 100, but that was 11 YEARS ago. So, even though I pop-up
-> Continue reading Do your homework on LinkedIn
The post-coronavirus state of sales
I’d like to think when this is all over, companies will realize they don’t need have their sales teams “on the road” 24/7…..unfortunately, I think most companies will only cut down on travel in the short-term. I think the moment something goes wrong (e.g. lose a big deal), virtual selling will be blamed. Sales leaders
-> Continue reading The post-coronavirus state of sales
LinkedIn profile tips
Some quick profile tips to help you get a larger viewership on LinkedIn The first thing people check is your LinkedIn profile when you reach out, so it has to sing. In your profile, show you are smart, trustworthy, and an industry expert, and entice them to learn more (but don’t pitch). Your target audience
-> Continue reading LinkedIn profile tips
This is social, not ANTI-SOCIAL media
This is social media, not ANTI-SOCIAL media. To be successful with social media, you have to engage with others. If you only post content, it’s like you’re on the sidewalk shouting things through a megaphone. Eventually people will tune you out, and stop engaging with your content. Social media is about reciprocity. Engage with the
-> Continue reading This is social, not ANTI-SOCIAL media
When is the right time to send a LinkedIn invite?
When is the best time to connect with someone on LinkedIn? It’s all about proximity. The best 3 times are immediately after: 1. You meet them in-person. Don’t give a key contact a chance to forget you. For example, if you are at a conference, regardless of how late you get back each night from
-> Continue reading When is the right time to send a LinkedIn invite?
I lost millions of dollars – what I learned
When I was in college in the 1990s, the internet was first starting to catch-on. However, most websites were still using their IP addresses, not a domain name (so 205.251.242.54 instead of Amazon.com). I remember my friends and I typing in 4 random numbers in class to see what would come up. Most simple domain
-> Continue reading I lost millions of dollars – what I learned
Big sales and marketing innovations coming in 2019
Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls,
-> Continue reading Big sales and marketing innovations coming in 2019
What’s really important in business (and in life)
“I failed,” I thought. “I missed the sales goal I set for this year.” (goal was 100% increase YOY, we hit 89%). But then I remembered why I started this company: To spend more time with my family To work with a variety of exciting clients To HELP people, especially non-profits. So, I looked back
-> Continue reading What’s really important in business (and in life)
Using the right SEO keywords in your content matters
Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
-> Continue reading Using the right SEO keywords in your content matters