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5 accelerating trends in digital marketing for financial services

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been… Read More »5 accelerating trends in digital marketing for financial services

Invalid traffic becoming a bigger problem in programmatic advertising

  We all know programmatic advertising is much more targeted than direct buying. With programmatic advertising, you only pay for the audience that you want, and can negotiate much better deals than with direct buying because of real-time bidding. So, you get: Better targeting Cheaper costs Programmatic advertising a no-brainer…or is it? Invalid traffic (IVT) has… Read More »Invalid traffic becoming a bigger problem in programmatic advertising

How to Drive a Social Selling Project – Step One: Gain C-suite Alignment

  Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start… Read More »How to Drive a Social Selling Project – Step One: Gain C-suite Alignment

The Value of Social Selling

When I was younger, I loved my cassette tapes. I refused to move over to CDs for the longest time. For a while, I missed out on some good music because record companies eventually starting distributing only the biggest sellers via cassette, and I loved my alternative music. I finally broke down, bought a CD… Read More »The Value of Social Selling

Launched!

Today, I’m undertaking one of the most exciting (and scariest) endeavors of my life – I’m opening my own company. I’ve been helping companies get closer to their customers, build trust and drive sales using social media in the corporate world for many years now, and now I’m really excited to be doing the same… Read More »Launched!