Most companies post content on social media that is all about THEM – their products, services and upcoming releases; using the platform as another advertising channel. That’s a problem. Why? Because no one logged onto social media to read that kind of content. When I tell this to marketing leaders, I am usually shrugged off,… Read More »EXPLAINED: The danger of posting product-based social media content
Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls,… Read More »Big sales and marketing innovations coming in 2019
Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants… Read More »Using the right SEO keywords in your content matters
Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that… Read More »Advanced search is not gone in the new LinkedIn interface!
Recently, I spoke with a friend of mine who is an insurance salesman. He predominately sells life insurance and property and casualty insurance. When we talked at a local bar, he confided in me that for the first time since the financial crisis in 2008, he is not going to hit his sales goal.… Read More »Here’s why you missed your sales goal this year (and how to make it next year)
Today, LinkedIn rolls out their new Sales Navigator Inbox. I got a sneak preview, and I must say, it’s like a sales and social media dashboard / command center / mini-CRM all wrapped into one page. Here are the highlights – it: 1) Allows you to search for someone to write to – both within and… Read More »LinkedIn’s new Sales Navigator Inbox is like email on steroids
Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5 key… Read More »Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference
For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask… Read More »Connect with your pizza boy on LinkedIn
I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren… Read More »Don’t ever click this button on LinkedIn!
I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been… Read More »5 accelerating trends in digital marketing for financial services