Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start… Read More »How to Drive a Social Selling Project – Step One: Gain C-suite Alignment
I don’t work out as much as I should. I never worked out much historically, and I definitely haven’t ever since my wife and I had a twin boys six years ago. My every free moment is spent with those cute little munchkins! When I did work out, I loved the competition of it –… Read More »My favorite part about LinkedIn’s Social Selling Index
I’ve been working in, with and around social media for over five years now, and the question I get asked the most is “what kind of content should I use for our social sites?” Actually, the conversation typically starts with “No one is engaging with our content – can you take a look?” After… Read More »4 steps to social media content success
About fifteen years ago, I needed a new car. A friend of mine had gotten a great deal from a certain dealership, so I decided to visit the same place to get the same great deal too! My objectives were to buy a car that 1) Gets me from point A to point B, 2)… Read More »What should your social media objectives be?
When I was younger, I loved my cassette tapes. I refused to move over to CDs for the longest time. For a while, I missed out on some good music because record companies eventually starting distributing only the biggest sellers via cassette, and I loved my alternative music. I finally broke down, bought a CD… Read More »The Value of Social Selling
Today, I’m undertaking one of the most exciting (and scariest) endeavors of my life – I’m opening my own company. I’ve been helping companies get closer to their customers, build trust and drive sales using social media in the corporate world for many years now, and now I’m really excited to be doing the same… Read More »Launched!