I’d like to think when this is all over, companies will realize they don’t need have their sales teams “on the road” 24/7…..unfortunately, I think most companies will only cut down on travel in the short-term. I think the moment something goes wrong (e.g. lose a big deal), virtual selling will be blamed. Sales leaders
-> Continue reading The post-coronavirus state of sales
This is social media, not ANTI-SOCIAL media. To be successful with social media, you have to engage with others. If you only post content, it’s like you’re on the sidewalk shouting things through a megaphone. Eventually people will tune you out, and stop engaging with your content. Social media is about reciprocity. Engage with the
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Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
-> Continue reading Using the right SEO keywords in your content matters
Tips to make your training sessions sing My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective: 1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then
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Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5
-> Continue reading Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference
I don’t work out as much as I should. I never worked out much historically, and I definitely haven’t ever since my wife and I had a twin boys six years ago. My every free moment is spent with those cute little munchkins! When I did work out, I loved the competition of it –
-> Continue reading My favorite part about LinkedIn’s Social Selling Index