Most companies post content on social media that is all about THEM – their products, services and upcoming releases; using the platform as another advertising channel. That’s a problem. Why? Because no one logged onto social media to read that kind of content. When I tell this to marketing leaders, I am usually shrugged off,… Read More »EXPLAINED: The danger of posting product-based social media content
Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants… Read More »Using the right SEO keywords in your content matters
Since LinkedIn introduced articles, more and more LinkedIn users are writing them. They are a great way to provide value to your connections, and help establish yourself as a thought leader. Many LinkedIn users are still sitting on the sidelines, though. I’ve suggested posting LinkedIn articles to many of my connections. However, some are reluctant… Read More »The quick and easy guide to writing a LinkedIn article
Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that… Read More »Advanced search is not gone in the new LinkedIn interface!
Today, LinkedIn rolls out their new Sales Navigator Inbox. I got a sneak preview, and I must say, it’s like a sales and social media dashboard / command center / mini-CRM all wrapped into one page. Here are the highlights – it: 1) Allows you to search for someone to write to – both within and… Read More »LinkedIn’s new Sales Navigator Inbox is like email on steroids
Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5 key… Read More »Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference
For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask… Read More »Connect with your pizza boy on LinkedIn
I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren… Read More »Don’t ever click this button on LinkedIn!
Last year, my wife and I saved up our money and took the family to Hawaii. My kids love sea turtles, so we searched for and found a beach that sea turtles are known to frequent. We hiked about a half mile to the beach (with 400lbs of beach gear in tow), and were rewarded by… Read More »NEW FEATURE in LinkedIn Sales Navigator makes company research faster and easier
All social media marketers want to create content that resonates with their target audience. However, I have noticed after years in social media that many companies seem to make similar mistakes when it comes to social media content marketing. Here is a list of 5 common social media content mistakes to avoid: 1) Making it… Read More »The 5 most common social media content mistakes