Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants… Read More »Using the right SEO keywords in your content matters
Tips to make your training sessions sing My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective: 1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then… Read More »Tips to make your training sessions sing
Since LinkedIn introduced articles, more and more LinkedIn users are writing them. They are a great way to provide value to your connections, and help establish yourself as a thought leader. Many LinkedIn users are still sitting on the sidelines, though. I’ve suggested posting LinkedIn articles to many of my connections. However, some are reluctant… Read More »The quick and easy guide to writing a LinkedIn article
Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you… Read More »Get more social media resources
Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that… Read More »Advanced search is not gone in the new LinkedIn interface!
Recently, I spoke with a friend of mine who is an insurance salesman. He predominately sells life insurance and property and casualty insurance. When we talked at a local bar, he confided in me that for the first time since the financial crisis in 2008, he is not going to hit his sales goal.… Read More »Here’s why you missed your sales goal this year (and how to make it next year)
Today, LinkedIn rolls out their new Sales Navigator Inbox. I got a sneak preview, and I must say, it’s like a sales and social media dashboard / command center / mini-CRM all wrapped into one page. Here are the highlights – it: 1) Allows you to search for someone to write to – both within and… Read More »LinkedIn’s new Sales Navigator Inbox is like email on steroids
Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5 key… Read More »Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference
For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask… Read More »Connect with your pizza boy on LinkedIn
I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren… Read More »Don’t ever click this button on LinkedIn!