Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
-> Continue reading Using the right SEO keywords in your content matters

Tips to make your training sessions sing

Tips to make your training sessions sing   My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective:   1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then
-> Continue reading Tips to make your training sessions sing

Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

  Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5
-> Continue reading Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

My favorite part about LinkedIn’s Social Selling Index

I don’t work out as much as I should. I never worked out much historically, and I definitely haven’t ever since my wife and I had a twin boys six years ago. My every free moment is spent with those cute little munchkins! When I did work out, I loved the competition of it –
-> Continue reading My favorite part about LinkedIn’s Social Selling Index