Money

I lost millions of dollars – what I learned

When I was in college in the 1990s, the internet was first starting to catch-on. However, most websites were still using their IP addresses, not a domain name (so 205.251.242.54 instead of Amazon.com). I remember my friends and I typing in 4 random numbers in class to see what would come up. Most simple domain Read more about I lost millions of dollars – what I learned[…]

Innovation road

Big sales and marketing innovations coming in 2019

Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls, Read more about Big sales and marketing innovations coming in 2019[…]

Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants Read more about Using the right SEO keywords in your content matters[…]

Tips to make your training sessions sing

Tips to make your training sessions sing   My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective:   1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then Read more about Tips to make your training sessions sing[…]

Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5 key Read more about Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference[…]

NEW FEATURE in LinkedIn Sales Navigator makes company research faster and easier

Last year, my wife and I saved up our money and took the family to Hawaii. My kids love sea turtles, so we searched for and found a beach that sea turtles are known to frequent. We hiked about a half mile to the beach (with 400lbs of beach gear in tow), and were rewarded by Read more about NEW FEATURE in LinkedIn Sales Navigator makes company research faster and easier[…]

5 accelerating trends in digital marketing for financial services

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been Read more about 5 accelerating trends in digital marketing for financial services[…]