I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren… Read More »Don’t ever click this button on LinkedIn!
All social media marketers want to create content that resonates with their target audience. However, I have noticed after years in social media that many companies seem to make similar mistakes when it comes to social media content marketing. Here is a list of 5 common social media content mistakes to avoid: 1) Making it… Read More »The 5 most common social media content mistakes
I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been… Read More »5 accelerating trends in digital marketing for financial services
Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start… Read More »How to Drive a Social Selling Project – Step One: Gain C-suite Alignment
I’ve been working in, with and around social media for over five years now, and the question I get asked the most is “what kind of content should I use for our social sites?” Actually, the conversation typically starts with “No one is engaging with our content – can you take a look?” After… Read More »4 steps to social media content success
About fifteen years ago, I needed a new car. A friend of mine had gotten a great deal from a certain dealership, so I decided to visit the same place to get the same great deal too! My objectives were to buy a car that 1) Gets me from point A to point B, 2)… Read More »What should your social media objectives be?
When I was younger, I loved my cassette tapes. I refused to move over to CDs for the longest time. For a while, I missed out on some good music because record companies eventually starting distributing only the biggest sellers via cassette, and I loved my alternative music. I finally broke down, bought a CD… Read More »The Value of Social Selling
Today, I’m undertaking one of the most exciting (and scariest) endeavors of my life – I’m opening my own company. I’ve been helping companies get closer to their customers, build trust and drive sales using social media in the corporate world for many years now, and now I’m really excited to be doing the same… Read More »Launched!