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June 2016

5 accelerating trends in digital marketing for financial services

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been… Read More »5 accelerating trends in digital marketing for financial services

Invalid traffic becoming a bigger problem in programmatic advertising

  We all know programmatic advertising is much more targeted than direct buying. With programmatic advertising, you only pay for the audience that you want, and can negotiate much better deals than with direct buying because of real-time bidding. So, you get: Better targeting Cheaper costs Programmatic advertising a no-brainer…or is it? Invalid traffic (IVT) has… Read More »Invalid traffic becoming a bigger problem in programmatic advertising