Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start Read more about How to Drive a Social Selling Project – Step One: Gain C-suite Alignment[…]
I don’t work out as much as I should. I never worked out much historically, and I definitely haven’t ever since my wife and I had a twin boys six years ago. My every free moment is spent with those cute little munchkins! When I did work out, I loved the competition of it – Read more about My favorite part about LinkedIn’s Social Selling Index[…]
I’ve been working in, with and around social media for over five years now, and the question I get asked the most is “what kind of content should I use for our social sites?” Actually, the conversation typically starts with “No one is engaging with our content – can you take a look?” After Read more about 4 steps to social media content success[…]
About fifteen years ago, I needed a new car. A friend of mine had gotten a great deal from a certain dealership, so I decided to visit the same place to get the same great deal too! My objectives were to buy a car that 1) Gets me from point A to point B, 2) Read more about What should your social media objectives be?[…]