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How to Drive a Social Selling Project – Step One: Gain C-suite Alignment
Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start… Read More »How to Drive a Social Selling Project – Step One: Gain C-suite Alignment