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News and Media

April 2021

Conferences and public speaking are great ways to get new business if promoted in the right way. CEO Robert Knop was a guest on the World of Speakers podcast to discuss how to prep for a conference keynote, how to find out who will be in the audience, and how to use speaking engagements for sales AND to get more speaking opportunities from them.


October 2020

LinkedIn because more important than ever in 2020. To help sales and marketing team members, CEO Robert Knop wrote an op-ed in Tycoon magazine discussing how to use LinkedIn for beginners. He covered:

– Personal branding
– Bring your offline network online
– Post value-adding content
– Engage with others
– Find your target audience
– Reach out in a personalized way


September 2020

CEO Robert Knop was featured in a series of content pieces by LinkedIn talking about the value of putting the buyer first in sales and how to use LinkedIn in sales as well. Here’s one of those pieces, talking about the most commonly searched terms for financial advisors.


August 2020

CEO Robert Knop took part in an Agency Revolution panel discussing how to engage with your audience online – including tips on content, networking and social media in a pandemic world.



May 2020

Robert Knop was quoted multiple times in an AdWeek article about the rise of virtual selling with the coronavirus pandemic keeping so many people indoors and limiting travel.


February 2020

Robert Knop was up in San Francisco for LinkedIn’s Studio Week, where Rob worked with LinkedIn on a set of videos set to come out later in the year around what sales looks like in 2020, as well as tips to build business in the new digital age. Only a select few sales leaders were chosen to be part of  this program – what an honor! 

April 2019

Robert Knop dropped by Mark Middlebrook’s Social Media and Content Marketing class to talk with juniors and seniors at California Baptist University in Riverside about how to use LinkedIn to get your first after-college gig. 


February 2019

The Dad 2.0 Conference welcomed Robert Knop to speak about how to use LinkedIn to build personal brands. The group of social media experts had a great discussion around how to position yourself on LinkedIn as well as Instagram, Twitter and Facebook. 


October 2018

Robert Knop spoke as one of the keynotes at the 2018 ONTRApalooza event in Santa Barbara. His speech on “How to Gain + Retain Clients Using Social Media” was well received by the large crowd, and stayed for 30 minutes afterwards to answer questions. 


April 2018

“In 10 years, You’ll Never Leave the House” was the title of the interactive innovation session founder and CEO, Robert Knop led with with Orange County University of Michigan Professionals. The 45 minute session went over an hour due to all the questions and discussion on the massive changes coming in the next few years due to upcoming technology advancements.


February 2018

Founder and CEO, Robert Knop gave the keynote speech on “How to Build Your Business in Today’s Digital World” at the Consultant Allies Symposium in Aliso Viejo, CA


October 2017

Founder and CEO, Robert Knop spoke about the value of social selling for business bankers at the annual BAI Beacon conference in Atlanta, GA. Robert was flooded with questions after the session with a line of business bankers asking questions for 30 minutes after the session.


August 2017

Founder and CEO, Robert Knop spoke about how to gain + retain clients using social media on the Post Beyond webinar. Here’s a synopsis of the conversation:


April 2017

Denim Founder and CEO Gregory Bailey welcomed Robert Knop onto his Denim Rivet podcast. The duo caught up on old times (they used to work together), and talked about the to utilize social media for both an advertising and sales tool as part of your marketing and sales toolbox.

You can listen to the episode here


February 2017

Founder and CEO, Robert Knop led 4 sessions at the American National 2017 Multi-Line Professional Seminar. 2 sessions were about the value of social media when it comes to recruiting top talent, and 2 sessions focused on a deep dive into using social media to keep (and gain) market share. All 4 sessions included a live demo, which included strategies and tactics sales team members could take back to their offices, and start employing that same day.


January 2017

LinkedIn created a “how to” guide for sales in the digital age including the need to have multiple contacts at a company – both the value and imperative of said strategy. Assist You Today CEO, Robert Knop was featured in the “Ask the Expert” section of the guide, and shared multiple stories about when he has (and has neglected) to establish multiple relationships with a client, and the results of each.

You can download a copy of this need-to-have guide here


December 2016

WeWork Irvine Spectrum invited Robert Knop to come speak, and share some of his tips for sales and marketing teams to be successful in today’s digital era. Robert showed attendees how to find, connect, follow-up and get meetings with key decision-makers, as well as how to use conferences for lead generation.


October 2016

Robert Knop spoke at the Social Tools Conference in San Jose, CA. He and the panel discussed how to use site like LinkedIn and Twitter to gain and retain clients, the need to shift mindsets within organizations to make it happen, and some tips that you can start doing today to build your business using social media.


The University of Michigan Professionals, Orange County chapter invited Robert Knop to speak at their monthly meeting in Costa Mesa, CA. Robert shared basic and advanced methods of how to gain and retain new clients faster and easier than traditional sales methods, and gave a live demo of his innovative social selling process to the team using actual examples from the audience in real-time.


September 2016

Assist You Today Founder and CEO, Robert Knop appeared on the Hearsay Social On Air podcast. Victor Gaxiola from Hearsay and Rob talked about social selling and its impact on the financial services industry, as well as how you can be successful at sales using social selling, and Robert gave 4 things that you can start doing today to start driving revenue using LinkedIn.

You can listen to the entire podcast here.



Assist You Today Founder and CEO, Robert Knop was interviewed by the Sales team at LinkedIn to talk about about social selling and how you can be successful at sales using social selling with a focus on adding value. Also, Robert gave out 4 things that you can start doing today to start driving revenue using LinkedIn, so you’re going to want to check it out.

You can read the interview here.