Innovation road

Big sales and marketing innovations coming in 2019

Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls, Read more about Big sales and marketing innovations coming in 2019[…]

Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants Read more about Using the right SEO keywords in your content matters[…]

Advanced search is not gone in the new LinkedIn interface!

Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that Read more about Advanced search is not gone in the new LinkedIn interface![…]

Here’s why you missed your sales goal this year (and how to make it next year)

  Recently, I spoke with a friend of mine who is an insurance salesman. He predominately sells life insurance and property and casualty insurance. When we talked at a local bar, he confided in me that for the first time since the financial crisis in 2008, he is not going to hit his sales goal. Read more about Here’s why you missed your sales goal this year (and how to make it next year)[…]

LinkedIn’s new Sales Navigator Inbox is like email on steroids

Today, LinkedIn rolls out their new Sales Navigator Inbox. I got a sneak preview, and I must say, it’s like a sales and social media dashboard / command center / mini-CRM all wrapped into one page. Here are the highlights – it: 1)     Allows you to search for someone to write to – both within and Read more about LinkedIn’s new Sales Navigator Inbox is like email on steroids[…]

Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5 key Read more about Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference[…]

Connect with your pizza boy on LinkedIn

For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask Read more about Connect with your pizza boy on LinkedIn[…]

Don’t ever click this button on LinkedIn!

  I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren Read more about Don’t ever click this button on LinkedIn![…]

5 accelerating trends in digital marketing for financial services

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been Read more about 5 accelerating trends in digital marketing for financial services[…]

How to Drive a Social Selling Project – Step One: Gain C-suite Alignment

  Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start Read more about How to Drive a Social Selling Project – Step One: Gain C-suite Alignment[…]