Social Media

Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

by Robert Knop
September 30, 2016June 13, 2023

Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5 key… Read More »Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

Connect with your pizza boy on LinkedIn

by Robert Knop
September 9, 2016
1 Comment

For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask… Read More »Connect with your pizza boy on LinkedIn

Don’t ever click this button on LinkedIn!

by Robert Knop
August 24, 2016August 24, 2016

I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren… Read More »Don’t ever click this button on LinkedIn!

The 5 most common social media content mistakes

by Robert Knop
July 13, 2016August 1, 2016

All social media marketers want to create content that resonates with their target audience. However, I have noticed after years in social media that many companies seem to make similar mistakes when it comes to social media content marketing. Here is a list of 5 common social media content mistakes to avoid: 1) Making it… Read More »The 5 most common social media content mistakes

5 accelerating trends in digital marketing for financial services

by Robert Knop
June 22, 2016August 1, 2016

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been… Read More »5 accelerating trends in digital marketing for financial services

4 steps to social media content success

by Robert Knop
May 10, 2016August 1, 2016

I’ve been working in, with and around social media for over five years now, and the question I get asked the most is “what kind of content should I use for our social sites?” Actually, the conversation typically starts with “No one is engaging with our content – can you take a look?” After… Read More »4 steps to social media content success

What should your social media objectives be?

by Robert Knop
May 2, 2016August 1, 2016

About fifteen years ago, I needed a new car. A friend of mine had gotten a great deal from a certain dealership, so I decided to visit the same place to get the same great deal too! My objectives were to buy a car that 1) Gets me from point A to point B, 2)… Read More »What should your social media objectives be?

The Value of Social Selling

by Robert Knop
April 26, 2016August 7, 2016

When I was younger, I loved my cassette tapes. I refused to move over to CDs for the longest time. For a while, I missed out on some good music because record companies eventually starting distributing only the biggest sellers via cassette, and I loved my alternative music. I finally broke down, bought a CD… Read More »The Value of Social Selling