This is social, not ANTI-SOCIAL media

This is social media, not ANTI-SOCIAL media. To be successful with social media, you have to engage with others. If you only post content, it’s like you’re on the sidewalk shouting things through a megaphone. Eventually people will tune you out, and stop engaging with your content. Social media is about reciprocity. Engage with the
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When is the right time to send a LinkedIn invite?

When is the best time to connect with someone on LinkedIn? It’s all about proximity. The best 3 times are immediately after: 1. You meet them in-person. Don’t give a key contact a chance to forget you. For example, if you are at a conference, regardless of how late you get back each night from
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Innovation road

Big sales and marketing innovations coming in 2019

Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls,
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Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
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The quick and easy guide to writing a LinkedIn article

Since LinkedIn introduced articles, more and more LinkedIn users are writing them. They are a great way to provide value to your connections, and help establish yourself as a thought leader. Many LinkedIn users are still sitting on the sidelines, though. I’ve suggested posting LinkedIn articles to many of my connections. However, some are reluctant
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Get more social media resources

Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you
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Advanced search is not gone in the new LinkedIn interface!

Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that
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Here’s why you missed your sales goal this year (and how to make it next year)

  Recently, I spoke with a friend of mine who is an insurance salesman. He predominately sells life insurance and property and casualty insurance. When we talked at a local bar, he confided in me that for the first time since the financial crisis in 2008, he is not going to hit his sales goal.
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LinkedIn’s new Sales Navigator Inbox is like email on steroids

  Today, LinkedIn rolls out their new Sales Navigator Inbox. I got a sneak preview, and I must say, it’s like a sales and social media dashboard / command center / mini-CRM all wrapped into one page. Here are the highlights – it:     1)     Allows you to search for someone to write to –
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Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

  Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5
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