Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
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Tips to make your training sessions sing

Tips to make your training sessions sing   My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective:   1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then
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Big new Sales Navigator changes announced at LinkedIn’s Sales Connect conference

  Every year, LinkedIn brings together sales leaders from around the globe at their annual Sales Connect conference. This year, it is clear that Sales Navigator is a big priority for LinkedIn. They are continuously investing and expanding the capabilities of Sales Navigator, and today they announced a slew of new features focused on 5
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NEW FEATURE in LinkedIn Sales Navigator makes company research faster and easier

Last year, my wife and I saved up our money and took the family to Hawaii. My kids love sea turtles, so we searched for and found a beach that sea turtles are known to frequent. We hiked about a half mile to the beach (with 400lbs of beach gear in tow), and were rewarded by
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5 accelerating trends in digital marketing for financial services

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. 5 accelerating trends: 1) It’s all about the data. It has ALWAYS been
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