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Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you
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Connect with your pizza boy on LinkedIn

For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask
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Don’t ever click this button on LinkedIn!

  I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren
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The 5 most common social media content mistakes

All social media marketers want to create content that resonates with their target audience. However, I have noticed after years in social media that many companies seem to make similar mistakes when it comes to social media content marketing. Here is a list of 5 common social media content mistakes to avoid: 1) Making it
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How to Drive a Social Selling Project – Step One: Gain C-suite Alignment

  Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start
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