Innovation road

Big sales and marketing innovations coming in 2019

Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls, Read more about Big sales and marketing innovations coming in 2019[…]

What’s really important in business (and in life)

“I failed,” I thought. “I missed the sales goal I set for this year.” (goal was 100% increase YOY, we hit 89%). But then I remembered why I started this company:  To spend more time with my family  To work with a variety of exciting clients  To HELP people, especially non-profits. So, I looked back Read more about What’s really important in business (and in life)[…]

Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants Read more about Using the right SEO keywords in your content matters[…]

Tips to make your training sessions sing

Tips to make your training sessions sing   My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective:   1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then Read more about Tips to make your training sessions sing[…]

Get more social media resources

Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you Read more about Get more social media resources[…]

Connect with your pizza boy on LinkedIn

For years, I told people not to connect on LinkedIn with everyone they knew. I recommended that people connect with the RIGHT people, such as co-workers, people you meet and know from other companies – especially in similar roles, and people you meet at conferences, but don’t connect with just anyone. When someone would ask Read more about Connect with your pizza boy on LinkedIn[…]

Don’t ever click this button on LinkedIn!

  I loved cartoons ever since I was a kid. Every Saturday morning, I was up at the crack of dawn to watch and watch and watch until my father would drag me outside to help him on his pet project of the day. As I got older, one of my favorite cartoons was Ren Read more about Don’t ever click this button on LinkedIn![…]

The 5 most common social media content mistakes

All social media marketers want to create content that resonates with their target audience. However, I have noticed after years in social media that many companies seem to make similar mistakes when it comes to social media content marketing. Here is a list of 5 common social media content mistakes to avoid: 1) Making it Read more about The 5 most common social media content mistakes[…]

How to Drive a Social Selling Project – Step One: Gain C-suite Alignment

  Although social selling is relatively new, some brands are already successfully leveraging it to drive business. When I talk to sales and marketing folks about social selling, one of the most common questions is “where do I begin?” So, how do you drive a social selling program – particularly at a large company? Where to start Read more about How to Drive a Social Selling Project – Step One: Gain C-suite Alignment[…]