Innovation road

Big sales and marketing innovations coming in 2019

Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls, Read more about Big sales and marketing innovations coming in 2019[…]

Get more social media resources

Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you Read more about Get more social media resources[…]

Invalid traffic becoming a bigger problem in programmatic advertising

  We all know programmatic advertising is much more targeted than direct buying. With programmatic advertising, you only pay for the audience that you want, and can negotiate much better deals than with direct buying because of real-time bidding. So, you get: Better targeting Cheaper costs Programmatic advertising a no-brainer…or is it? Invalid traffic (IVT) has Read more about Invalid traffic becoming a bigger problem in programmatic advertising[…]