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Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you
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Invalid traffic becoming a bigger problem in programmatic advertising

  We all know programmatic advertising is much more targeted than direct buying. With programmatic advertising, you only pay for the audience that you want, and can negotiate much better deals than with direct buying because of real-time bidding. So, you get: Better targeting Cheaper costs Programmatic advertising a no-brainer…or is it? Invalid traffic (IVT) has
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