October 9, 2019

Which hashtags to use on LinkedIn

Want to have your LinkedIn post show up more frequently in the feed? Use hashtags people (specifically your target audience) follow. But which ones should you use?

Here are approximate follower counts for widely used hashtags – some surprises here!

#Sales = 5 million followers
#BusinessDevelopment = 20k followers
#Prospecting = 2k followers
#SalesEnablement = 4k followers

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#Marketing = 19 million followers
#Advertising = 51k followers
#MobileAdvertising = 4 million followers
–> (only 51k follow Advertising, but 4 MILLION follow Mobile Advertising – this was the biggest surprise for me)

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#Management = 35 million followers
#Culture = 4 million followers
#Leadership = 449k followers
#Entrepreneur = 65k followers

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#B2B = 8k followers
#B2C = 400 followers

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#Innovation = 38 million followers
#Futurism = 24 million followers
#Technology = 25 million followers
#Analytics = 6 million followers

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#SocialMedia = 20 million followers
#LinkedIn = 160k followers
#SocialSelling = 18k followers
#DigitalSelling = 900 followers

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#HowTo = 3k followers
#Tips= 6k followers
#Tip = 900 followers

Remember, the ideal number per post is 3-4 hashtags. If you use more, you might get deprioritized in the feed, so share this with your connections to spread the word!