Money

I lost millions of dollars – what I learned

When I was in college in the 1990s, the internet was first starting to catch-on. However, most websites were still using their IP addresses, not a domain name (so 205.251.242.54 instead of Amazon.com). I remember my friends and I typing in 4 random numbers in class to see what would come up. Most simple domain
-> Continue reading I lost millions of dollars – what I learned

Innovation road

Big sales and marketing innovations coming in 2019

Recently, LinkedIn asked me (since “you’ve been posting some great stuff on LinkedIn” – wow, pretty cool!) what trends I see for 2019. My answer: MORE Strategy-level: MORE mobile, digital, social and more data-driven and customer-centric decision-making and experimentation with innovations like AI and AR. Tactics: MORE social selling. I get so many spam calls,
-> Continue reading Big sales and marketing innovations coming in 2019

What’s really important in business (and in life)

“I failed,” I thought. “I missed the sales goal I set for this year.” (goal was 100% increase YOY, we hit 89%). But then I remembered why I started this company:  To spend more time with my family  To work with a variety of exciting clients  To HELP people, especially non-profits. So, I looked back
-> Continue reading What’s really important in business (and in life)

Using the right SEO keywords in your content matters

Words matter. For example, “financial advisor” is searched for 10x more than “financial professional.”) When your team writes LinkedIn profiles, websites and sales materials, use words your prospects typically use. This will allow you to get found and be more easily understood. Other surprising results: “Sales” 70x more than “business development” – no one wants
-> Continue reading Using the right SEO keywords in your content matters

Tips to make your training sessions sing

Tips to make your training sessions sing   My team has conducted a slew of training sessions this year. Based on those sessions, here are 4 key takeaways you can use to make your training more effective:   1) Make training interactive. There’s nothing worse than talking at a group for 55 minutes, and then
-> Continue reading Tips to make your training sessions sing

The quick and easy guide to writing a LinkedIn article

Since LinkedIn introduced articles, more and more LinkedIn users are writing them. They are a great way to provide value to your connections, and help establish yourself as a thought leader. Many LinkedIn users are still sitting on the sidelines, though. I’ve suggested posting LinkedIn articles to many of my connections. However, some are reluctant
-> Continue reading The quick and easy guide to writing a LinkedIn article

Get more social media resources

Early in my career, my boss called me into his office first thing on Monday morning. As anyone who has worked in a corporate role before knows, that’s not a good sign. As soon as I sat down, he blurted out “I looked at the numbers, and you’re messing up the online advertising campaigns, you
-> Continue reading Get more social media resources

Advanced search is not gone in the new LinkedIn interface!

Since the launch of the new LinkedIn user interface, users have lamented that the Advanced Search is gone, it only exists in Sales Navigator now, and you have to pay for it. I was upgraded to the new user interface last night, and I noticed something interesting: Advanced search isn’t gone. The “Advanced” button that
-> Continue reading Advanced search is not gone in the new LinkedIn interface!

Here’s why you missed your sales goal this year (and how to make it next year)

  Recently, I spoke with a friend of mine who is an insurance salesman. He predominately sells life insurance and property and casualty insurance. When we talked at a local bar, he confided in me that for the first time since the financial crisis in 2008, he is not going to hit his sales goal.
-> Continue reading Here’s why you missed your sales goal this year (and how to make it next year)

LinkedIn’s new Sales Navigator Inbox is like email on steroids

  Today, LinkedIn rolls out their new Sales Navigator Inbox. I got a sneak preview, and I must say, it’s like a sales and social media dashboard / command center / mini-CRM all wrapped into one page. Here are the highlights – it:     1)     Allows you to search for someone to write to –
-> Continue reading LinkedIn’s new Sales Navigator Inbox is like email on steroids